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Prate Family Eye Care eye doctors collage

The year is 1974 and Dr. James Prate establishes ‘Prate Family Eye Care’ with a vision to own and operate a community-based eye care practice that would rest on the values of commitment, excellence, and care.

Being second generation of Italian descent, having a father of 10 siblings and having been raised in Pennsauken, NJ, Dr. Prate focused heavily on family values. He chose Gloucester Township to set up shop, as it was growing into a thriving suburb with vibrant opportunities. He and his wife Ronnie, a licensed optician, started as the initial employees, working hard to make the business a staple for the community. He went on to hire his first outside employee, Carol Hurdle, who soon became an invaluable asset to the practice, staying on for 35 years, and retiring as office manager.

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In 1999, Dr. Prate extended an invitation to his son, Dr. Brett Prate to join the practice and subsequently, Dr. Brett assumed leadership in 2012 and is now serving as the head doctor for the practice.
“Having Dr. Brett take over”, Dr. Prate stated, “was an easy decision as he showed great expertise and understanding of the profession and the practice. He is rooted in values and commitment to upholding the legacy and principles established over the years, ensuring continuity of personalized patient care”, said Dr. James Prate.
“Being the next generation, his innovation and growth bring fresh perspectives and a dedication to the evolving healthcare world.”

Dr. Brett is extremely grateful for the enduring legacy crafted by his father. He is profoundly appreciative to have had the opportunity to take the reins of the successful practice. The foundation his father laid and the values instilled have been his guiding light, allowing Dr. Brett to navigate and build upon the solid groundwork Dr. Prate created. The trust of the loyal patients and the dedication of the talented team are testaments to the resilience of the business.

Dr. Brett is committed to continuing the tradition of excellence that defines Prate Family Eye Care’s legacy in the optometry world.
Father, Mother and son have similar interests in eye care but, they are not the only ones. Doctor Brett’s wife, Michelle, is a Doctor of Optometry, coincidentally, having both met at optometry school.
Dr. Michelle has now joined the team at Prate Family Eye Care; her presence contributes not only to the professional dynamics but also fosters a sense of unity, continuing the “family focused” goal of Dr. Prate, making the practice feel like an extended family to our patients.
In 2023, Dr. Brett brought on a new addition to the practice, Dr. Briana Grimaldi, who has proven to be a wonderful addition! With her wealth of knowledge, she brings with her an unwavering commitment to excellence and a dedicated approach to patient care. We are grateful to have her join our family and are excited to welcome her fresh perspectives and innovation into the practice, ensuring improved accessibility to proper eye care for the community.

In celebrating 50 years of optical excellence, we express deep appreciation to our remarkable staff and the generations of families who have chosen us as their trusted partner in preserving and enhancing the precious gift of vision.

Here's to the past, present, and future of nurturing healthy eyes and happy smiles.


Please note that we are not taking in any appointments on Sundays. We apologize for any inconvenience caused.